Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

‘Friendly and happy’: Snapchat Spectacles get a passing grade from fashion industry

Google Glass was an accessory only a geek could love. Snapchat Spectacles are a different story.

Snapchat’s newly branded company Snap Inc. announced late Friday plans for Spectacles, a new line of sunglasses with the capability to take 10 seconds of live video from a first-person perspective.  If Spectacles seem more fashionable than Google Glass, that’s because it was deliberate — the Sony hack revealed that Snap Inc. paid a total of $15 million to work with Vergence Labs, a startup focused on visually appealing high-tech eyewear, according to Digiday

To read the rest of this story, visit Glossy.co.

 

https://digiday.com/?p=200353

More in Marketing

Illustration of a social media post with hearts, showing a chat bubble with a dollar sign, purse, and shoe, representing how creators use automated marketing tools to monetize content.

In Graphic Detail: Inside the state of the creator economy industrial complex

The creator economy might have started out as an alternative to traditional media, but is becoming more and more like it as it professionalizes.

Shopify has quietly set boundaries for ‘buy-for-me’ AI bots on merchant sites

The change comes at a time when major retailers like Amazon and Walmart are leaning into agentic AI.

WTF is ‘Google Zero’?

The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here.