LIMITED SPOTS LEFT:

Join us at the Digiday Publishing Summit from March 24-26 in Vail

VIEW EVENT

Forever 21 pulls young boys’ shirts lashed as sexist

forever 21 models
One of the questionable shirts.

Forever 21 has once again ignited outrage on the internet because of its questionable T-shirt designs.

Some people online are slamming the fast fashion brand for its line young boy graphic T-shirts that are perpetuating native gender stereotypes for phrases like “Ladies Man,” “Chicks Are All Over Me,” and “Sorry Ladies, I Only Date Models.”

The shirts, which sold for $11, stirred up a wave of negative reaction partly sparked by a Yahoo Style piece from yesterday that discovered the shirts. The writer asked the opinion of parenting author Christia Spears Brown calling the clothes “completely inappropriate for companies to sell those shirts to young boys.”

That followed a few responses on Twitter also slamming the shirts:

Forever 21 yanked the shirts from its websites last night, issuing this statement: “With regards to the t-shirts in question, after receiving feedback we have taken immediate action to have them removed from our website. We sincerely apologize to anyone who was offended by the products.”

The company regularly runs afoul of shoppers over its problematic clothing. In March, it apologized for selling a shirt that some said joked about rape then again in late June for selling a line of clothing that closely resembled Kanye West’s Life of Pablo clothing line.

https://digiday.com/?p=188393

More in Marketing

Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness

For some marketers, the spring tournament is second only to the Super Bowl in audience size and appeal.

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

They want proof that ad tech vendors are taking only what they claim because the more money that reaches publishers, the better their chances of winning the impressions they actually want.

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

Brands’ usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot.