Forever 21 is discovering that one of its alleged humorous shirts is anything but funny.
The fast fashion chain is stoking outrage over a men’s T-shirt that stupidly makes fun of rape. “Don’t say maybe if you want to say no,” the shirt reads. Forever 21 is selling the shirt in stores and, at one point, sold it online.
In a statement to Digiday, Forever 21 said it “strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously.” With that, it pulled the T-shirt from its website today and said it “sincerely apologizes to anyone who was offended by the product.”
Still, it apparently took Forever 21 at least several weeks before it took action, as seen by pictures people posted of the shirt in stores:
— liam @ FAREWELL (@tf2chainz) February 12, 2016
@Forever21 how about we not perpetuate rape culture with your $19.99 shirt “don’t say maybe if you want to say no” why is this a good idea??
— Elle Wal (@LWald13) March 14, 2016
Who signed off on this shirt?! https://t.co/gz7Te2KAiL
— AnnaMaria Di Pietro (@AnnaMariaDP) March 14, 2016
Forever 21 isn’t new to controversy. Last month, its shoppers lashed the brand for its plus-size Instagram account with models that didn’t appear to fit the larger size.
Can Snap make it as an AR company?
The real question Snap faces is whether adding AR elements to its platform will help it continue growing in the face of competition and uncertainty.
How NFTs could evolve for brands — now that marketers know what they actually are
NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go.
Why digital clutter is driving brands to rethink the value of newspapers advertising
GE, Equinox, Take 5 Oil and agency TBWA New York are among those investing in newspaper ads to generate social media buzz in an ever-more cluttered digital environment.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M's "retirement" of its spokescandies.
With TikTok’s growing list of issues, should marketers think twice about the platform?
There is a growing list of issues that TikTok needs to resolve, but marketers seem unfazed and continue to be enthralled by the platform.