Following BuzzFeed article, Asos’s care team is responding to customers on Twitter

The wide-ranging extent of fast fashion’s damaging ecosystem becomes clearer with each new headline it makes.

This time, it’s British retailer Asos coming under fire for the poor treatment of employees at its distribution center in South Yorkshire, England, following an investigative piece published Thursday by BuzzFeed News. And now Asos is frantically conducting damage control online, where it faces a firestorm of criticism.

To read the rest of this story, please visit Glossy.

More in Marketing

How GameStop went from struggling retailer to eBay bidder

It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.

OpenAI makes it easier to run shopping ads in ChatGPT

OpenAI automates product ads for e-commerce brands, tapping existing catalogue infrastructure.

Marketers strain to juggle media budgets, AI and high expectations from CEOs

A new survey reveals sustained pressure on budgets as CMOs struggle to deliver on marketing goals and AI objectives.