Following BuzzFeed article, Asos’s care team is responding to customers on Twitter

The wide-ranging extent of fast fashion’s damaging ecosystem becomes clearer with each new headline it makes.

This time, it’s British retailer Asos coming under fire for the poor treatment of employees at its distribution center in South Yorkshire, England, following an investigative piece published Thursday by BuzzFeed News. And now Asos is frantically conducting damage control online, where it faces a firestorm of criticism.

To read the rest of this story, please visit Glossy.

More in Marketing

CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign

CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.

Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

Execs are already using AI agents to buy ads. At DPMS, they shared what’s worked (and what hasn’t) and the guardrails that the industry needs to put in place to future proof.

Future of Marketing Briefing: The brands winning at AI started with process not tech

The AI agent conversation is a distraction. Here’s what matters more.