Following BuzzFeed article, Asos’s care team is responding to customers on Twitter

The wide-ranging extent of fast fashion’s damaging ecosystem becomes clearer with each new headline it makes.

This time, it’s British retailer Asos coming under fire for the poor treatment of employees at its distribution center in South Yorkshire, England, following an investigative piece published Thursday by BuzzFeed News. And now Asos is frantically conducting damage control online, where it faces a firestorm of criticism.

To read the rest of this story, please visit Glossy.

More in Marketing

‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy

Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”

OpenAI moves to automate ad creative

OpenAI wants to automate the last thing advertisers still do themselves.