Following BuzzFeed article, Asos’s care team is responding to customers on Twitter
• September 29, 2016 •
The wide-ranging extent of fast fashion’s damaging ecosystem becomes clearer with each new headline it makes.
This time, it’s British retailer Asos coming under fire for the poor treatment of employees at its distribution center in South Yorkshire, England, following an investigative piece published Thursday by BuzzFeed News. And now Asos is frantically conducting damage control online, where it faces a firestorm of criticism.
To read the rest of this story, please visit Glossy.
Trending in
Most Read
More in Marketing
Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch
December 12, 2025
Amazon is positioning Twitch as a defining asset in its CTV ambitions.
Netflix transforms former mall department stores into experiential venues
December 12, 2025
The location in Dallas opens this week, and one at the King of Prussia mall near Philadelphia opened last month.
Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies
December 12, 2025
The job isn’t execution anymore. AI handles that. The job is judgement.