Most agency websites are a sea of sameness — a mosaic of client projects that are little more than a stream of self-serving kudos. But some try to be different. Here are five that stand out with their websites, either through impressive hacks, great visuals, impressive graphics, seamless navigation or all of the above.
Last week, KBS’s Attention ditched its site altogether and replaced it with a new Instagram handle. It functions just like a regular website and is a virtual catalog of 24 images that take users across the agency’s work, leadership, offices and even snippets of agency life. A five-member team created the Instagram site in two weeks, stitching together 16 different handles.
“Social platforms like Instagram are the new digital front doors,” said Tom Buontempo, president of KBS’s Attention. “Hacking it in such a way allows us to really use it as a new marketing and business-development tool.”
Zulu Alpha Kilo
This Toronto-based agency produced the viral “Say No to Spec” video last year that criticized agencies for doing work for free during pitches. No surprise, then, that its new website is a parody on the “sameness” of every other agency website, poking fun at the agency websites tropes, with fake client work, awards and founder bios. It also has a “Client Services Clock” that displays the time of the last client complaint. The only giveaway that the site isn’t real is a lawyer’s note and a “contact” section, where the agency admits the prank.
Fuse’s site isn’t the most technologically advanced, but it stands out because it’s grounded in the idea that while some see chaos as an obstacle, Fuse sees it as an opportunity. The point is driven home with metaphorical clips that play in a loop on the homepage, from a surfer riding a massive wave to a volcano erupting.
“Instead of having a website that’s really cool, we wanted one that showed what we stand for” said Dennis Franczak, CEO at Fuse Ideas.
Innocean launched its simplistic new website last November, structured around three pillars: storytelling, technology and culture. While most other agency sites highlight their client stories and offer a glance into the agency’s culture, Innocean’s “technology” section is what truly sets it apart. This section highlights the Huntington Beach-based agency’s two new proprietary tech products, including Brandscene, a social tool for companies to keep a pulse on the social and digital conversations about their brand and Sharecast, a live-streaming tool which offers peeks into guest-speaking sessions taking place within the agency. The website also has a cool camera tool which users can click to get a live view of the Pacific Ocean outside of Innocean’s offices.
“Our previous website didn’t express who and where we are, how it’s a fantastic place to work and provide a look at our culture,” said Jon Farjo, Innocean’s vp of user experience. “But our location adds a lot to our culture and the camera shows that.”
Wexley School for Girls
The website for Wexley School For Girls is as bright and whimsical as the agency’s name. The homepage features a mini-golf course with colored, animated balls representing the agency’s different clients and projects. The design is a reference to an actual mini-golf course inside the agency’s Seattle digs.
“We’re trying to convey how unconventional we are,” said Rob Scherzer, creative digital strategist at the agency. “We wanted the website to reflect that we do things differently.”
How Philadelphia Cream Cheese is finding its place on Reddit
Hoping to tap into honest, authentic conversations, Philadelphia Cream Cheese is investing in Reddit ads for the first time.
Why Tractor Supply Company made its TV ad to look like TikTok
Tractor Supply Company, a retailer founded in 1938, is using 100% of its marketing spend for this quarter on Paramount's TV channel. The company's new "TikTok style ad," debuted on the premiere of Yellowstone on Nov. 13, is part of a push to build brand awareness.
As purpose-driven ads face challenges this holiday, could podcasting provide a lift?
Purpose-driven marketing may face growing challenges this year as consumers wrestle with inflation and the ad market gets more competitive.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic
A record 196.7 million Americans shopped online and offline from Thanksgiving Day through Cyber Monday — a lift of 17 million from 2021 — per NRF.
A look at Coke’s World Cup marketing strategy with senior marketing exec Javier Meza
Many of the world's most influential brands are competing to win over consumers while Qatar hosts the World Cup. One such brand is Coca-Cola.