Most agency websites are a sea of sameness — a mosaic of client projects that are little more than a stream of self-serving kudos. But some try to be different. Here are five that stand out with their websites, either through impressive hacks, great visuals, impressive graphics, seamless navigation or all of the above.
Last week, KBS’s Attention ditched its site altogether and replaced it with a new Instagram handle. It functions just like a regular website and is a virtual catalog of 24 images that take users across the agency’s work, leadership, offices and even snippets of agency life. A five-member team created the Instagram site in two weeks, stitching together 16 different handles.
“Social platforms like Instagram are the new digital front doors,” said Tom Buontempo, president of KBS’s Attention. “Hacking it in such a way allows us to really use it as a new marketing and business-development tool.”
Zulu Alpha Kilo
This Toronto-based agency produced the viral “Say No to Spec” video last year that criticized agencies for doing work for free during pitches. No surprise, then, that its new website is a parody on the “sameness” of every other agency website, poking fun at the agency websites tropes, with fake client work, awards and founder bios. It also has a “Client Services Clock” that displays the time of the last client complaint. The only giveaway that the site isn’t real is a lawyer’s note and a “contact” section, where the agency admits the prank.
Fuse’s site isn’t the most technologically advanced, but it stands out because it’s grounded in the idea that while some see chaos as an obstacle, Fuse sees it as an opportunity. The point is driven home with metaphorical clips that play in a loop on the homepage, from a surfer riding a massive wave to a volcano erupting.
“Instead of having a website that’s really cool, we wanted one that showed what we stand for” said Dennis Franczak, CEO at Fuse Ideas.
Innocean launched its simplistic new website last November, structured around three pillars: storytelling, technology and culture. While most other agency sites highlight their client stories and offer a glance into the agency’s culture, Innocean’s “technology” section is what truly sets it apart. This section highlights the Huntington Beach-based agency’s two new proprietary tech products, including Brandscene, a social tool for companies to keep a pulse on the social and digital conversations about their brand and Sharecast, a live-streaming tool which offers peeks into guest-speaking sessions taking place within the agency. The website also has a cool camera tool which users can click to get a live view of the Pacific Ocean outside of Innocean’s offices.
“Our previous website didn’t express who and where we are, how it’s a fantastic place to work and provide a look at our culture,” said Jon Farjo, Innocean’s vp of user experience. “But our location adds a lot to our culture and the camera shows that.”
Wexley School for Girls
The website for Wexley School For Girls is as bright and whimsical as the agency’s name. The homepage features a mini-golf course with colored, animated balls representing the agency’s different clients and projects. The design is a reference to an actual mini-golf course inside the agency’s Seattle digs.
“We’re trying to convey how unconventional we are,” said Rob Scherzer, creative digital strategist at the agency. “We wanted the website to reflect that we do things differently.”
TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn’t happened.
Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models
Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.
Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
Windermere is working with Seattle-based agency PB& as well as the home-focused publication Domino to partner with influencers like design influencer Max Humphrey.
SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)
Digiday+ Research surveyed over 100 agency professionals, and found that agency clients' approach to the channels categorized as "other social platforms" has been somewhat erratic over the last year.
Why DOOH is a big draw for startups and direct response marketers
As digital ad channels, like social and paid search, become saturated and data privacy gets more restricted, startups and small businesses turn to DOOH to boost brand awareness.