for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Looking back at your first tweet is a bit like looking at your high school yearbook photo: Awkward.
Twitter’s celebrating its eighth anniversary with a tool that lets users find their first tweets. Most people start using Twitter utterly confused and unsure what to say. Brands are no different. Many grasped for a way to introduce themselves, settling in for the jargon of the day like “Twitterverse” and “tweeps.” Here’s a selection of first tweets from 10 leading social brands.
An inauspicious, grubby start for a current real-time marketing darling.
Meanwhile, Arby’s is confused. Maybe the hat’s on too tight.
JCPenney went right for customer service.
Oh dear, Domino’s joined Twitter to deal with workers doing gross things to food.
Burger King didn’t get the engagement memo.
And neither did Taco Bell.
McDonald’s was left speechless.
Pepsi was a quick learner of Twitter-ese.
Coke went the unorthodox route of retweeting out of the gate.
Charmin set the right tone with potty humor.
And, to be fair, Digiday was wondering if Facebook could possibly catch up to MySpace.
More in Marketing
Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.
OpenAI builds tool to track whether ChatGPT ads convert
The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.
Agencies compete for SEO talent as client demand for zero-click expertise surges
Media agencies across the industry are hoping to attract top organic search execs given how hot AI search is at the moment.