Looking back at your first tweet is a bit like looking at your high school yearbook photo: Awkward.
Twitter’s celebrating its eighth anniversary with a tool that lets users find their first tweets. Most people start using Twitter utterly confused and unsure what to say. Brands are no different. Many grasped for a way to introduce themselves, settling in for the jargon of the day like “Twitterverse” and “tweeps.” Here’s a selection of first tweets from 10 leading social brands.
An inauspicious, grubby start for a current real-time marketing darling.
Meanwhile, Arby’s is confused. Maybe the hat’s on too tight.
JCPenney went right for customer service.
Oh dear, Domino’s joined Twitter to deal with workers doing gross things to food.
Burger King didn’t get the engagement memo.
And neither did Taco Bell.
McDonald’s was left speechless.
Pepsi was a quick learner of Twitter-ese.
Coke went the unorthodox route of retweeting out of the gate.
Charmin set the right tone with potty humor.
And, to be fair, Digiday was wondering if Facebook could possibly catch up to MySpace.
More in Marketing
Meta’s Threads ads arrive fast, but advertisers move at their own pace
Threads ads are here, and so is the predictable wave of testing.
Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.
Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.