Lock in a year of Digiday+ for 35% less. Ends May 29.
Looking back at your first tweet is a bit like looking at your high school yearbook photo: Awkward.
Twitter’s celebrating its eighth anniversary with a tool that lets users find their first tweets. Most people start using Twitter utterly confused and unsure what to say. Brands are no different. Many grasped for a way to introduce themselves, settling in for the jargon of the day like “Twitterverse” and “tweeps.” Here’s a selection of first tweets from 10 leading social brands.
An inauspicious, grubby start for a current real-time marketing darling.
Meanwhile, Arby’s is confused. Maybe the hat’s on too tight.
JCPenney went right for customer service.
Oh dear, Domino’s joined Twitter to deal with workers doing gross things to food.
Burger King didn’t get the engagement memo.
And neither did Taco Bell.
McDonald’s was left speechless.
Pepsi was a quick learner of Twitter-ese.
Coke went the unorthodox route of retweeting out of the gate.
Charmin set the right tone with potty humor.
And, to be fair, Digiday was wondering if Facebook could possibly catch up to MySpace.
More in Marketing
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.
Pitch deck: X leans on AI and performance in a bid to win ad dollars
For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.