Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Looking back at your first tweet is a bit like looking at your high school yearbook photo: Awkward.
Twitter’s celebrating its eighth anniversary with a tool that lets users find their first tweets. Most people start using Twitter utterly confused and unsure what to say. Brands are no different. Many grasped for a way to introduce themselves, settling in for the jargon of the day like “Twitterverse” and “tweeps.” Here’s a selection of first tweets from 10 leading social brands.
An inauspicious, grubby start for a current real-time marketing darling.
Meanwhile, Arby’s is confused. Maybe the hat’s on too tight.
JCPenney went right for customer service.
Oh dear, Domino’s joined Twitter to deal with workers doing gross things to food.
Burger King didn’t get the engagement memo.
And neither did Taco Bell.
McDonald’s was left speechless.
Pepsi was a quick learner of Twitter-ese.
Coke went the unorthodox route of retweeting out of the gate.
Charmin set the right tone with potty humor.
And, to be fair, Digiday was wondering if Facebook could possibly catch up to MySpace.
More in Marketing
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.