Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Slack is commonly known as a tool to help employees collaborate internally.
But a growing number of retailers and financial companies are using it for customer service interactions. Retailers are trying it out to get to know their customers better, and banks and finance companies are testing it as a conversational banking channel. While no major bank has rolled out a Slack bot for customers (though they’ve done so on Facebook messenger or iMessage), challenger bank Revolut is testing its capabilities for business customers. The company plans to grow the capabilities of its Slack bot, letting business customers check account balances, query all payments received from a given client and initiate payments.
For financial companies exploring Slack’s capabilities, its success will depend on clear parameters regarding the types of information that will be shared and who gets to see it.
More in Marketing
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Behind the rise of the chief productivity officer and what it means for companies and employees
The CPO is envisioned as the leader who orchestrates people and technology together to drive business outcomes.
OpenX redraws the SSP-agency relationship
The gradual realignment of programmatic’s middlemen discussed at Digiday’s Programmatic Marketing Summit.