Finance companies and retailers are experimenting with Slack

Slack is commonly known as a tool to help employees collaborate internally.

But a growing number of retailers and financial companies are using it for customer service interactions. Retailers are trying it out to get to know their customers better, and banks and finance companies are testing it as a conversational banking channel. While no major bank has rolled out a Slack bot for customers (though they’ve done so on Facebook messenger or iMessage), challenger bank Revolut is testing its capabilities for business customers. The company plans to grow the capabilities of its Slack bot, letting business customers check account balances, query all payments received from a given client and initiate payments.

For financial companies exploring Slack’s capabilities, its success will depend on clear parameters regarding the types of information that will be shared and who gets to see it.

Read the full story on tearsheet.co

https://digiday.com/?p=289714

More in Marketing

S4 Capital trades billable hours for outputs as AI redraws agency economics

Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.

Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?

Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers.

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava.