Only ten seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

Finance companies and retailers are experimenting with Slack

Slack is commonly known as a tool to help employees collaborate internally.

But a growing number of retailers and financial companies are using it for customer service interactions. Retailers are trying it out to get to know their customers better, and banks and finance companies are testing it as a conversational banking channel. While no major bank has rolled out a Slack bot for customers (though they’ve done so on Facebook messenger or iMessage), challenger bank Revolut is testing its capabilities for business customers. The company plans to grow the capabilities of its Slack bot, letting business customers check account balances, query all payments received from a given client and initiate payments.

For financial companies exploring Slack’s capabilities, its success will depend on clear parameters regarding the types of information that will be shared and who gets to see it.

Read the full story on tearsheet.co

More in Marketing

Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations

Revenues fell short of marketers’ expectations in 2025. But they’ll be working with bigger budgets in 2026, and focusing on brand marketing.

ChatGPT enters the ad game. Now what?

OpenAI has begun testing ads in ChatGPT through premium brand partnerships, signaling a new phase in its monetization strategy.

Ad Tech Briefing: A mid-term report card

Despite earnings increases, stock prices are down demonstrating how the public markets are a cruel place.