Finance companies and retailers are experimenting with Slack

Slack is commonly known as a tool to help employees collaborate internally.

But a growing number of retailers and financial companies are using it for customer service interactions. Retailers are trying it out to get to know their customers better, and banks and finance companies are testing it as a conversational banking channel. While no major bank has rolled out a Slack bot for customers (though they’ve done so on Facebook messenger or iMessage), challenger bank Revolut is testing its capabilities for business customers. The company plans to grow the capabilities of its Slack bot, letting business customers check account balances, query all payments received from a given client and initiate payments.

For financial companies exploring Slack’s capabilities, its success will depend on clear parameters regarding the types of information that will be shared and who gets to see it.

Read the full story on tearsheet.co

https://digiday.com/?p=289714

More in Marketing

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails

The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a way to break through.

As more creators expand to episodic content, studios want to repurpose and syndicate their shows

Thanks to a variety of revenue streams, be it a product line or brand sponsorships, creators can supplement the ad revenue they generate from posting content to social media platforms.

WTF is open-source marketing mix modeling?

Marketers should be wary of open-source programs promoted by purveyors with a walled garden history.