Catering to moms usually means annoying, made-up mother-related terms, like, momversation, mommyverse, momtrepreneur. You get the picture. But Fiat is avoiding any word splicing and melding in its latest momcentric (sorry) campaign.
In honor of the new Fiat 500Ls, the Italian car brand has released a funny U.K. spot called “The Motherhood,” which features a nice, blonde British mother rapping. As Adfreak points out, the video is basically a rip-off of Toyota’s “Swagger Wagon,” but it’s entertaining in it’s own right anyway. The video has already garnered just under 2 million views. Watch it for yourself below and see a nice British mom rap about the unglamorous, tough life of a mother, which involves things like faking orgasms, wearing a nursing bra like a bullet-proof vest, living in pajamas for extended periods of time and being accompanied by her two bitches (aka her two West Highland terriers).
-
WTF is the global privacy control?
Although Do Not Track failed as an effort to make it easier for people to opt out of being tracked and targeted online, its spirit lives on in the Global Privacy Control.
-
Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing
Lerma's founder and CEO talks about the relevance of a multicultural marketing approach, the growing influence of Hispanic culture and more.
-
Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
The shadow both Apple and Amazon have cast over advertising dollars is getting longer by the quarter.
-
SponsoredHow Rumpl and Replacements got creative with CTV ad production and media buys
Sponsored by MNTN This year, marketers are balancing multiple priorities, including the convergence of two trends: the growth of CTV advertising and economic uncertainty impacting ad budgets. To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. These tactics allow advertisers to continue reaching audiences on CTV […]
-
Why advertisers are still making space for experimental budgets even with economic uncertainty
Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend.
-
Marketers move beyond the basics of ChatGPT with new tools
Companies are setting their sights past OpenAI's free version and integrating their own data sets for new ads, bots and idea generators.
