We’ve recapped the buzziest news of this week in 30 seconds so you can sound just a little bit smarter at happy hour today:
Noted meme plagiarist The Fat Jew got a lot of hate for his joke-stealing ways. Now trending on Twitter: Deez Nuts. No, really. Apparently he’s 15-yea-old Iowan running for president and he’ll polling, too. Another Uber leak this week: Documents show the car service company is bringing in a lot of cash — around $2 billion in revenue — and may be poised for an IPO. Vogue dropped its September issue this week. It weighs 4 pounds and has more than 800 pages. Finally, hackers dumped a trove of data — like credit card information and email addresses — from extramarital hookup site Ashley Madison. Yikes. There are bound to be some awkward conversations in homes across America this weekend. Let us know if you think we missed anything from this week.
How gaming organization OTK strikes a balance between creator-ownership and more traditional executive experience
Since its formation in October 2020, creator ownership has been a core part of One True King’s DNA. The group is constantly adding new talent to its list of creator–owners, fueling a rapid rise and accolades such as “Best Content Organization” at last year’s Streamer Awards.
When it comes to TikTok, some marketers proceed with caution
For some marketers, the bloom is coming off TikTok.
L’Oreal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’
The beauty behemoth is turning to in-house teams to accelerate content production that taps into trends within days, rather than the weeks or months of traditional marketing and advertising timelines.
SponsoredHow advertisers are leveraging omnichannel attribution and measurement to power CTV
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable marketing channel that delivers consistent success.
Pringles goes all in on social to put college athletes front-and-center for ‘March Mustache’ campaign
Pringles is turning to social media — particularly Instagram — to leverage some of the college athletes playing in the March Madness basketball tournament, with the goal of reaching college basketball fans on second screens.