Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Made2Measure, a video network owned and programmed by entertainment agency WME/IMG, is taking on fashion as educational entertainment full time.
The channel, which can be accessed on streaming services and a mobile app, is comprised of interview series, deep dives into the pre-fashion show processes of international designers, and fashion documentaries that are hard to find on the web. Now with its third New York Fashion Week season coming up, the network, which goes by M2M for short, is taking its first big step into branded content with a yearlong series.
To read the rest of this story, please visit Glossy.
More in Marketing
WTF are tokens?
When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.
AI is changing how retailers select tech partners
The quick rise of artificial intelligence-powered tools has reshaped retailers’ process of selecting technology partners for anything from marketing to supply chain to merchandising.
YouTube’s upmarket TV push still runs on mid-funnel DNA
YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.