Fashion network Made2Measure is investing in branded content

Made2Measure, a video network owned and programmed by entertainment agency WME/IMG, is taking on fashion as educational entertainment full time.

The channel, which can be accessed on streaming services and a mobile app, is comprised of interview series, deep dives into the pre-fashion show processes of international designers, and fashion documentaries that are hard to find on the web. Now with its third New York Fashion Week season coming up, the network, which goes by M2M for short, is taking its first big step into branded content with a yearlong series.

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