Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Fashion network Made2Measure is investing in branded content

Made2Measure, a video network owned and programmed by entertainment agency WME/IMG, is taking on fashion as educational entertainment full time.

The channel, which can be accessed on streaming services and a mobile app, is comprised of interview series, deep dives into the pre-fashion show processes of international designers, and fashion documentaries that are hard to find on the web. Now with its third New York Fashion Week season coming up, the network, which goes by M2M for short, is taking its first big step into branded content with a yearlong series.

To read the rest of this story, please visit Glossy.

More in Marketing

Future of Marketing: Brands want creators who can win over humans and machines at once

Why creator briefs are starting to look like a map of AI search queries.

Ace Hardware adds weather-triggered programmatic ads to retail media strategy

Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.

How every major platform pays creators

Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.