Made2Measure, a video network owned and programmed by entertainment agency WME/IMG, is taking on fashion as educational entertainment full time.
The channel, which can be accessed on streaming services and a mobile app, is comprised of interview series, deep dives into the pre-fashion show processes of international designers, and fashion documentaries that are hard to find on the web. Now with its third New York Fashion Week season coming up, the network, which goes by M2M for short, is taking its first big step into branded content with a yearlong series.
To read the rest of this story, please visit Glossy.
More in Marketing
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.