Facebook’s blockchain foray is about trust, not crypto
Facebook is launching a new team dedicated to blockchain led by David Marcus, the former PayPal president who oversaw Facebook Messenger for four years and recently joined the board of Coinbase.
But Facebook’s blockchain story isn’t about payments, it’s about the social networking giant restoring consumer trust in light of its recent data scandal.
It’s entirely possible payments will be part of its blockchain strategy, which the company has said little about publicly other than that it’s meant to explore how blockchain technology could be beneficial to its business. But that doesn’t necessarily require blockchain. The likelier angle is that Facebook is looking to restore trust from consumers.
‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
As their audiences on the social app have grown, a flurry of publishers have turned to developing branded content campaigns to explore new commercial opportunities.
Member Exclusive‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pause
Spending has remained consistent, according to media buyers, who say that advertisers are more prepared this time around.
‘Time to test multiple offers’: Why Black Friday and Cyber Monday advertising is coming earlier than ever this year
The accelerated shift of consumer shopping to e-commerce and the expected surge of online holiday retail, has led to earlier Black Friday and Cyber Monday advertising.
SponsoredA buyer’s guide to new CTV terminology
by Austin Scott, Head of EMEA Video Market Development at Xandr There has been a seismic shift in the way audiences consume content. The average U.S. home owns 11 connected devices. More than 40 percent of consumers use connected TV (CTV) devices to stream content daily, and 77 percent of households are considered CTV households. […]
‘Logistical issues’: Confessions of a production exec on how coronavirus safety has changed her job
We hear from a producer who handles bids about how the coronavirus has changed her job and why the increasing positivity rate could once again make it difficult and frightening.
Big-box retailers are changing their marketing messages to avoid a Black Friday crunch
In advertising Black Friday deals, retailers are giving more details about how long deals will last where customers get info about what new deals will be available when.