Limited seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

Facebook’s blockchain foray is about trust, not crypto

Facebook is launching a new team dedicated to blockchain led by David Marcus, the former PayPal president who oversaw Facebook Messenger for four years and recently joined the board of Coinbase.

But Facebook’s blockchain story isn’t about payments, it’s about the social networking giant restoring consumer trust in light of its recent data scandal.

It’s entirely possible payments will be part of its blockchain strategy, which the company has said little about publicly other than that it’s meant to explore how blockchain technology could be beneficial to its business. But that doesn’t necessarily require blockchain. The likelier angle is that Facebook is looking to restore trust from consumers.

Read the full story on tearsheet.co

More in Marketing

WTF is Meta’s Manus tool?

Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.

Agencies grapple with economics of a new marketing currency: the AI token

Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportunity?

From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud

Retailers say fraudsters are increasingly using AI tools to generate fake damage photos, receipts and documentation to claim refunds.