Exploding hoverboards prompt Overstock.com to stop selling them
While it doesn’t make much business sense to suddenly stop selling one of this Christmas seasons’ top-selling gifts, that’s what Overstock.com is doing announcing yesterday that it’s halting the sales of hoverboards.
Safety concerns, like a recent spate of viral videos showing the transportation devices suddenly exploding into flames, prompted the decision.
“Customer safety is always our top priority,” Overstock said in a release. “With the continued emergence of news reports highlighting safety concerns with ‘hover board’ self-balancing electric scooters, we have made the decision to remove all similar products from our website as a precautionary measure.”
The company said it’s contacting customers who have bought the devices, offering them a refund.
Overstock’s decision comes after a wave of news reports highlighting how unsafe the gadgets can be. The hoverboards, which don’t technically hover because they have wheels, are powered by lithium ion batteries that are prone to overheat. Also, some of the boards are powered by counterfeit batteries that could be even more dangerous.
The devices have been caught on camera exploding while people are riding it, as seen in this local news report:
Yet, that hasn’t deterred customers from snatching them up. EBay said on Cyber Monday that it sold 7,500 scooters, translating to 1 every 12 seconds. The boards are expected to be the hottest and “hardest-to-get” gift this year.
But the backlash has begun. The New York City Police Department has declared them illegal to ride in the city. British Airways said it won’t allow the gadgets on its planes and CES organizers aren’t allowing hoverboards onto the show floor next month.
Images via YouTube/Screenshot.
Member ExclusiveMarketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech
This week, GARM and the ANA announced they are working with Pernod Ricard to scale that initiative working with brands and social platforms as well as small and medium-sized businesses.
‘The data strategies of these companies aren’t progressive enough’: 10 Confessions on the pivot to privacy
An inside view of how privacy changes are having big consequences throughout advertising.
Why companies are using virtual concerts to introduce their users to the metaverse
Music is a spectacle, but it’s also a deeply social experience, a pairing of traits that experts believe make virtual concerts a perfect fit for companies looking to showcase the metaverse to skeptical users.
SponsoredHow retailers can be ready for holiday shoppers this year
Suchi Sastri, managing director and partner, Boston Consulting Group As the holiday season approaches and the pandemic continues to evolve, retailers want to know what to expect. Will e-commerce continue to grow at the rate it did last year? How big of a role will in-store shopping play in holiday shopping? While it’s still early, […]
As non-endemic brands eye the gaming space, a lack of industry standards is delaying their arrival
The caution with which some brands still approach the gaming industry -- and the need for better industry standards to help brands feel more informed -- were recurring themes at last week’s Digiday Gaming Advertising Forum.
Cheat Sheet: How Apple’s ATT is giving it more influence over ad dollars
The signs that Apple is building an ads business is there — here is what we actually know.