‘Exactly what we need:’ People mostly love the middle finger emoji in iOS 9.1
The rudest emoji of them all finally arrived.
Apple released its latest update iOS 9.1, which includes 150 new emojis adding to its already sizable collection, including the eagerly anticipated middle finger emoji sparking an excited reaction online.
There were roughly 13,000 mentions of the middle finger emoji yesterday, according to data from Brandwatch, with 70 percent of the tweets being positive.
“There are a significant number of tweets that express the anticipation for the middle-finger emoji,” says Brandwatch analyst Kellan Terry. “People using the exclamation ‘Finally!’ find themselves in the majority. It’s more than fair to say that people have wanted this particular emoji for a long time.”
Here’s a sample of that type of reaction:
FINALLY WE HAVE THE MIDDLE FINGER EMOJI
— Pari (@PariCalvia) October 22, 2015
this middle finger emoji is exactly what i needed. — Ace Alemania (@AceAlemania) October 22, 2015
our prayers have been answered, the middle finger emoji has finally emerged
— Kayden Stephenson (@kingkayden) October 22, 2015
the middle finger emoji is already my most used emoji. — DMs Sponsor (@DmSponsor) October 22, 2015
There’s also a wave of concern from parents annoyed at the crude gesture being included:
As cool as it is, I don’t think the middle finger emoji is appropriate. Children have iPads, iPods, etc.
— ☮ (@leckeys) October 22, 2015
Not a fan of the new middle finger emoji! Children have iPhones too! — Lindsay Marie (@lmholder) October 22, 2015
Does Apple know that young children either have or use their parents’ iPads and iPhones and shouldn’t have access to a middle finger emoji
— OG nikkka 웃 (@niksif) October 22, 2015
“The middle finger is going to be popular, but I hope it’s primarily in jest amongst friends, and not used for harassment online,” Jeremy Burge, the founder of the Internet’s emoji almanac Emojipedia, told Digiday. “We’ve got enough of that already!”
Perhaps the new anti-bullying emoji, an “eye in speech bubble” that Apple included could alleviate those concerns. Burge says the middle finger emoji is the most searched for icon on his website, but he’s seeing an increase of searches for the hugging face emoji, which he says is “very comforting.”
Few brands were quick to notice the new emojis, except for Taco Bell. The taco emoji has been a year in the making for the fast food chain, which launched a Change.org demanding one last year. Not a shock, but it was very excited:
— Taco Bell (@tacobell) October 21, 2015
The next collection of emojis, including a strip of bacon and the Chipotle-pleasing avocado, is expected to be on iOS devices mid-next year.
Images via Twitter.
Cheat Sheet: Google extends cookie execution deadline until late 2023, will pause FLoC testing in July
Google will phase out third-party cookies in Chrome over a three-month period ending in late 2023 following testing of its Privacy Sandbox ad methods, under investigation by the UK's competition authority.
As ATT hits critical mass, media spending see-saw from iOS to Android continues
iOS versions (14.5.1, 14.6, and 14.7) that featured the App Tracking Transparency privacy safeguard are reaching critical mass.
‘The pandemic has proven it’s doable’: Inside Pepsico’s flexible-working model
Like many dads before the pandemic, PepsiCo's chief talent officer barely saw his kids in the week. Now, with its new flexible model he can be just as productive at work but spend valuable time with his family.
SponsoredNew data shows contextual targeting is driving brand safety and favorability
Paul Goldbaum, Chief Technology Officer, Seedtag In a very top-level approach, return on investment is among one of the top-ranking KPIs that brands prioritize when it comes to ad campaigns. However, in an online world filled with misinformation, fake news and unsafe content, brand image and favorability also need to be a top consideration ahead […]
The Job Juggle: Gen Z and millennial employees embrace the concept of ‘Polywork’
The professional workforce, particularly among millennials and Gen Z, increasingly is rejecting the concept of a full-time job and a single boss in favor of something that’s being dubbed “polywork,” or having multiple jobs at once.
Media Rating Council denies accreditation for Pinterest’s video ad measurements
The MRC denied accreditation for Pinterest's self-provided video metrics because the platform's counting method did not meet industry standard minimum requirements.