Why everyone wants a piece of the Supreme pie

Brands can’t seem to stop cashing in on Supreme’s success, and Louis Vuitton is the latest retailer hoping to ride the cult brand’s wave.

The storied luxury brand debuted a joint collaboration with Supreme during its men’s runway show in Paris on Thursday, becoming the first high-end designer to partner with the buzzy streetwear brand. The partnership includes a collection of co-branded apparel, accessories and shoes, and builds upon the robust roster of brands Supreme has teamed up with over the years. To read the rest of this story, please visit Glossy.

More in Marketing

After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026

TikTok’s ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.

‘There’s no room for purists’: Generative AI is altering the agency junior talent search

AI is altering agency business models. It’s altering the skills they’re hiring for and where they’re hiring them from, too.

For platforms, here’s what’s not going to happen in 2026

Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.