Brands can’t seem to stop cashing in on Supreme’s success, and Louis Vuitton is the latest retailer hoping to ride the cult brand’s wave.
The storied luxury brand debuted a joint collaboration with Supreme during its men’s runway show in Paris on Thursday, becoming the first high-end designer to partner with the buzzy streetwear brand. The partnership includes a collection of co-branded apparel, accessories and shoes, and builds upon the robust roster of brands Supreme has teamed up with over the years. To read the rest of this story, please visit Glossy.
More in Marketing
From influencers to AI, here’s what Gen Alpha thinks about your brand
The Gen Alpha cohort now influences nearly half of total U.S. household spending in families with children ages 8-14.
At S4 Capital’s Monks, agents can run autonomously, unsupervised for days
S4 Capital’s digital agency now budgets for tokens and talent from the same pot.
Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)
The goal with Dhar Mann as AWNY’s chief creator officer is to make it easier to make connections that are often held up by corporate red tape and too many layers between creator and CMO.