Why everyone wants a piece of the Supreme pie

Brands can’t seem to stop cashing in on Supreme’s success, and Louis Vuitton is the latest retailer hoping to ride the cult brand’s wave.

The storied luxury brand debuted a joint collaboration with Supreme during its men’s runway show in Paris on Thursday, becoming the first high-end designer to partner with the buzzy streetwear brand. The partnership includes a collection of co-branded apparel, accessories and shoes, and builds upon the robust roster of brands Supreme has teamed up with over the years. To read the rest of this story, please visit Glossy.

More in Marketing

In Graphic Detail: LLMs keep citing YouTube in search results

The videos getting cited reveal how different AI search can be from traditional Google search.

Marketers have bought into microdramas — but a lack of ROI might make them irrelevant

Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.

Some marketers see ‘no ceiling’ for beauty brands advertising in sports

By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.