Brands can’t seem to stop cashing in on Supreme’s success, and Louis Vuitton is the latest retailer hoping to ride the cult brand’s wave.
The storied luxury brand debuted a joint collaboration with Supreme during its men’s runway show in Paris on Thursday, becoming the first high-end designer to partner with the buzzy streetwear brand. The partnership includes a collection of co-branded apparel, accessories and shoes, and builds upon the robust roster of brands Supreme has teamed up with over the years. To read the rest of this story, please visit Glossy.
More in Marketing
Agencies have mixed feelings about using AI tools for product placements and influencer marketing
By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands?
What marketers need to know about Zepeto, the Korean metaverse platform
Due to its increased focus on individuals’ avatars and their appearances, the culture of Zepeto revolves heavily around virtual fashion.
Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much.