Even Movie Trailers Are Getting Shorter

Attention spans are shorter than ever. They’re so short that 20th Century Fox has rolled out what is likely the first-ever Vine-length trailer for the upcoming blockbuster, “The Wolverine.”

Yesterday, “The Wolverine” director James Mangold tweeted out a trailer — or “tweeser” as he is calling it — that previews the Hugh Jackman movie in just six seconds. The brevity works for this type of movie, since this is an action movie. The post was retweeted nearly 1,000 times.

It’s not surprising that this is happening what with the popularity of short moving images and clips, aka GIFs. Remember those GIF movie posters for “Looper”?

 

Image via Shutterstock

More in Marketing

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy

The technology giant is evolving its media model in a manner that will alter its relationships with third-parties. 

In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations

These days, it’s still where business gets done, but increasingly for a narrower slice of the ecosystem.

When it comes to Perplexity’s ad business, the platform is at a crossroads

The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.