Even Movie Trailers Are Getting Shorter

Attention spans are shorter than ever. They’re so short that 20th Century Fox has rolled out what is likely the first-ever Vine-length trailer for the upcoming blockbuster, “The Wolverine.”

Yesterday, “The Wolverine” director James Mangold tweeted out a trailer — or “tweeser” as he is calling it — that previews the Hugh Jackman movie in just six seconds. The brevity works for this type of movie, since this is an action movie. The post was retweeted nearly 1,000 times.

It’s not surprising that this is happening what with the popularity of short moving images and clips, aka GIFs. Remember those GIF movie posters for “Looper”?

 

Image via Shutterstock

https://digiday.com/?p=35106

More in Marketing

Why angel investor Matthew Ball still believes in the metaverse

Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.

Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now

Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s. 

‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says

On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.