Advertisers and agencies are going emoji crazy.
Advertising Emojis, a suite of 70-plus ad-themed emojis was released today by Swedish agency Dogwash, allowing everyone, everywhere to tap into their inner creative director. Included are images of iconic advertising awards like the Cannes Lion and the Clio, as well as industry cliches (“Make it Pop!”) and likenesses of the the Old Spice guy shirtless on a horse, Jean Claude Van Damme doing the splits, smoking Don Draper and a stern Peggy Olson.
The idea came out of texting with colleagues, Carl Winkler, CEO and project director at the Gothenburg-based agency explained. Wouldn’t it be nice to illustrate a message with the Cadbury gorilla or an image of a company gold card? Working with Winkler was Dogwas art director Max Hultberg and copywriter Rasmus Andersson.
“We wanted to make communication in the industry a little bit faster, easier and a lot more fun,” said Winkler. “It seems to be quite a hype on the Internet so far.”
The emojis have generated instant buzz for the three-year-old Dogwash, a four-person agency with a list of clients better known at home in Sweden (QC Trädgårdsexperten, Handelsbanken and, um, Cat Footwear). Their release was timed to coincide with Sweden’s most prestigious award, the Guldägget, or “Golden Egg,” which will be announced on Wednesday. And, yes, there’s an emoji for that too. Get them all here.
The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles
Meta is launching new ad formats this quarter, which are hoping to capitalize off of readers' appetite for discovery.
Productivity app Notion goes global with OOH efforts
As productivity app Notion expands its business, it is ramping up global OOH efforts to get in front of shoppers across the world.
Member ExclusiveDigiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok
Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exits between how they allocate marketing budgets on those platforms.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
Member ExclusiveMarketing Briefing: Marketers, agencies report it’s ‘the perfect storm’ as new business pitches slow
The second and third quarters of this year were slower than usual for pitches, according to agency execs, who said there's a sense of pullback across the board from marketers this year.