Marketing

Elon Musk wins Twitter by promising to ‘unveil the D’

October 2, 2014  •  2 min read  •  By Digiday

Elon Musk is many things: entrepreneur, inventor, explorer of the heavens — and, apparently, social media guru.

Musk set Twitter ablaze last night with a double entendre tweet intended to tease a new release from his Tesla electric-car company.

The D was referring to a new car model that Tesla will unveil on Oct. 9, but Twitter quickly channeled its inner 12-year-old boy. The tweet has been retweeted over 10,000 times and quickly became a way for people of all stripes to show off their one-liners.

Of course, the customary “That’s what she said” joke.

And some more bedroom humor.

And people staking claims to their favorite pick-up lines.   

 BuzzFeed editors sure have a great sense of humor.

Er, we don’t quite get what you’re speculating on here, buddy.

This one sure seems to be waiting with bated breath.

Hurry up, Musk. People are really beginning to get impatient now.

Pun meets more pun.

Our favorite, bringing in #Bendgate into the D saga.

And ultimately this one, calling it exactly what it is.

For his part, Musk later said it was unintentional and a simple misunderstanding.

Perhaps, but Forbes reported that the automaker’s shares were up 3 percent Thursday morning — and now lots of people know about Tesla’s new model release. Expect several LinkedIn posts on what brands can learn from Elon Musk’s D joke.

https://digiday.com/?p=90289
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