Only a few spots left to join us for AI Marketing Strategies

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others

SECURE YOUR SEAT

EBay dips its toes in fashion with Project Runway partnership

At the end of every Project Runway episode, contestants sit nervously as their work is judged by the show’s hosts Heidi Klum and Tim Gunn. Whether or not it meets their approval, contestants still might make a sale: Viewers who like the outfit can now buy the very ensemble featured on the show — the very next day.

Project Runway has tapped eBay, the online auction site, to sell contestants’ pieces straight off the runway, for the first time.

To read the rest of this story, visit Glossy.co.

More in Marketing

Perplexity is betting big on creators

AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.

Marketers are using AI search concerns to argue for higher media budgets

Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.

In Graphic Detail: Inside the scramble to measure a brand’s AI visibility

Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.