Durex wants to heighten your pleasure, I mean awareness, with its #1Share1Condom campaign.
The condom brand is marking World Aids Day on Dec. 1 with a simple social campaign to supply condoms to HIV prevention programs. Using their fun site 1share1condom.com, which features cute inflating condom GIFs, you can share one of the many facts about HIV and AIDS they have listed on the easy-to-use site on Facebook, Twitter or Chinese social network Renren and Durex will donate a condom to an HIV prevention program.
Beyond the social element, the campaign is a very smart way to ignite conversation around prevention. The idea of the #1Share1Condom campaign is to raise global awareness of HIV and AIDS by creating an online conversation. Durex’s goal is to get 2.5 million (the same number of people infected with HIV last year) facts shared and condoms donated. So far 700,000 HIV and AIDS facts have been shared and condoms donated.
So share a fact with your Twitter followers and Facebook friends and help an important cause.
More in Marketing
Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment
Major marketers are looking to deepen the ties between Madison Avenue and Hollywood following the success of recent brand and entertainment efforts.
Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge
This shift has been brewing for quite some time — to be precise, since about four years ago, when Google first voiced concerns about third-party cookies in its browser.
The VCT Team Capsules represent the first time Riot Games has opened up an in-game revenue share opportunity to every team participating in one of its esports.