Durex wants to heighten your pleasure, I mean awareness, with its #1Share1Condom campaign.
The condom brand is marking World Aids Day on Dec. 1 with a simple social campaign to supply condoms to HIV prevention programs. Using their fun site 1share1condom.com, which features cute inflating condom GIFs, you can share one of the many facts about HIV and AIDS they have listed on the easy-to-use site on Facebook, Twitter or Chinese social network Renren and Durex will donate a condom to an HIV prevention program.
Beyond the social element, the campaign is a very smart way to ignite conversation around prevention. The idea of the #1Share1Condom campaign is to raise global awareness of HIV and AIDS by creating an online conversation. Durex’s goal is to get 2.5 million (the same number of people infected with HIV last year) facts shared and condoms donated. So far 700,000 HIV and AIDS facts have been shared and condoms donated.
So share a fact with your Twitter followers and Facebook friends and help an important cause.
Screengrab via www.1share1condom.com, main story image via Shutterstock
-
Inside NHL’s content strategy ahead of the Stanley Cup Finals
The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.
-
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized.
-
Five years in, the GDPR has had a double-edged impact on the ad market
When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission.
-
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
-
GroupM’s JiYoung Kim calls for programmatic innovation and cites creative as an area in need
During a session at the Digiday Programmatic Marketing Summit, the agency executive cited ad creative as one specific area in need of innovation.
-
Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era
Three-quarters of agencies are actively preparing for the end of the third-party cookie, and 70% said they're doing so by spending more on contextual targeting campaigns.
