Since there’s plenty of phallic emojis, it’s only fitting that there should be a condom emoji.
Durex, the “sexual well-being” brand, is launching a #CondomEmoji campaign calling on the Unicode Consortium to approve its emoji as a way to encourage safe sex, the company said in a release.
Since emojis are generally family friendly (and no longer racist!), Durex is taking an altruistic approach citing its own research that 84 percent of 18 to 25 year olds say it’s easier to talk about sex using emojis than text and a third of the same age group say they won’t contract sexually transmitted diseases.
“Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections (STIs), including HIV and AIDS,” said Durex’s marketing director Karen Chisolm in a statement.
The climax of the campaign is to get the Unicode Consortium to approve its condom emoji on Dec. 1, which is World’s AIDS Day. Even if it does pass approval, the process usually takes a year or more before new emojis appear on phones.
More in Marketing
What’s the future of data collaboration platforms?
Agency holding companies spent big last quarter, bringing the future of such technologies into question.
Marketing Briefing: How the current chaos affects influencer marketing
Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.
In the CTV race, LG Ad Solutions starts at the home screen
LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV.