Since there’s plenty of phallic emojis, it’s only fitting that there should be a condom emoji.
Durex, the “sexual well-being” brand, is launching a #CondomEmoji campaign calling on the Unicode Consortium to approve its emoji as a way to encourage safe sex, the company said in a release.
Since emojis are generally family friendly (and no longer racist!), Durex is taking an altruistic approach citing its own research that 84 percent of 18 to 25 year olds say it’s easier to talk about sex using emojis than text and a third of the same age group say they won’t contract sexually transmitted diseases.
“Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections (STIs), including HIV and AIDS,” said Durex’s marketing director Karen Chisolm in a statement.
The climax of the campaign is to get the Unicode Consortium to approve its condom emoji on Dec. 1, which is World’s AIDS Day. Even if it does pass approval, the process usually takes a year or more before new emojis appear on phones.
More in Marketing
Heineken uses hard numbers to foster better representation in social media ads
Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.
As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.
The case for and against… agencies making transparency their selling point
Building in public might confer tech credibility on ad agencies, but not everybody wants to know how the sausage gets made.