Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
It’s been an abnormally cold, long, and annoying winter this year, which is why Duracell decided to install Montreal’s first heated bus shelter. The catch: you have to hold someone’s hand in order for the heat to kick in.
The copy from the commercial reads, “In this winter of ice storms and a polar vortex, moments of warmth are few and far between. We wanted to see if we could change that. So we outfitted a bus shelter with heaters that could only be powered by a human connection. In Canada, we have cold winters. But we also have each other. Share the power within.” D’aw!
By creating a human chain, those waiting at the stop at the Lionel-Groulx metro station much touch both sides of the shelter and link hands in the middle in order to form a human circuit. A minimum of two people is needed for heat. All alone? You’ll have to suffer.
So far, the YouTube video has been watched more than 800,000 times since being posted on March 6th, and the hashtag, #powerwarmth has been tweeted out more than 1,000 times.
More in Marketing
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Agencies find AI overuse is leading to brief bloat
Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.
After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media
The DoorDash-Instacart deal could accelerate commerce media consolidation, promising scale but risking higher prices and lock-in.