for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
‘We don’t want to be in a situation where the customer is creeped out’: How Barclays US is using AI
The race to become the customer’s mobile digital banking ecosystem is getting tighter — and Barclays wants in.
The bank behind popular co-branded cards including Uber, American Airlines, JetBlue and a host of other retail partners is using customer data to suggest products and understand the root causes of customer complaints. It’s an approach large banks like Capital One and JPMorgan Chase as well as startups like Credit Karma and MoneyLion are using to push insights and recommendations that are most relevant to the customer’s spending behavior and product preferences.
The transatlantic consumer, corporate and investment bank’s U.S.-based business is also moving beyond credit cards, savings accounts and loans to launch a full-service digital bank later this year.
Digiday’s sister publication Tearsheet spoke with Mona Jantzi, managing director of strategic analytics and customer experience, to learn more about how Barclays is using data to create personalized experiences for customers.
More in Marketing
OpenAI starts laying foundations for ChatGPT ads in EU
Updates to the company’s conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.
Baller League’s creator strategy: reach is not the same as fandom
Baller League’s growth strategy: build fandom first, sell franchises second.
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.