7 spots left to attend:

Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit

SECURE YOUR SEAT

Dolce & Gabbana tried selling a $2,400 ‘slave’ sandal

Dolce & Gabbana is just now learning that slavery is bad.

The realization was triggered by a gladiator-like sandal it was selling online called the “Slave Sandal in Napa Leather with PomPoms” — for $2,400.

Technically, as Footwear News points out, the word slave is an actual shoe term: It is, apparently, a “description for a particular lace-up shoe silhouette.” But the term has fallen out of favor, taking a back seat to the phrase “gladiator sandals” for glaringly obvious reasons. Also, it only takes an ounce of common sense to know avoiding the word is smart marketing.

The listing, which has been edited, still lives on in screenshots:

dolce-gabanna-slave-sandal-02

Other brands, including Saks and Moda Operandi, have smartly left out the word “slave” from their descriptions although the term appears in Lyst’s URL, Racked points out.

Not surprisingly, people on Twitter were mortified. “I’m sorry, but WTF is wrong with people?!,” one person tweeted. Another added: “Okay but how did D&G think it was okay to name some sandals ‘slave sandal’ wow.”

Italian Vogue could have warned them against the moniker: In 2011 the publisher was heavily lashed online for featuring “slave earrings” on its website before apologizing. But then again, Dolce & Gabbana has a habit of courting controversy: Last year Domenico Dolce and Stefano Gabbana publicly criticized in vitro fertilization.

The designer hasn’t responded for comment. Upon further inspection, perhaps the sandal’s design is worth apologizing over too.

More in Marketing

‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors

The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.

Future of Marketing Briefing: Why top creators are taking fewer brand deals

The biggest creators are cutting their brand rosters and asking more of the partners they keep.

‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past

Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.