One of my big takeaways from South by Southwest — yes, I’m also tired of talking and writing about it — was that the startup world isn’t reciprocating the fervor brands and agencies are showing for what they’re doing. There was a palpable indifference to advertising among the latest and greatest startups down in Austin. Many times the “Madison Avenue-Silicon Valley Divide” is pinned on sclerotic agencies and fuddy-duddy brands. There’s, of course, some truth to these charges. And yet the same scrutiny isn’t paid to how startups, often from the Valley, don’t take the time to learn much of anything about how the ad world works. If they do, it’s to figure out how to “disrupt” it. Many of these startups aren’t interested in building long-term media businesses that would require a deep understanding of brands and agencies. Instead, they and their venture capital backers want a quick flip to one of the Valley behemoths. This disconnect was a topic of a video I shot (from the throne at Torchy’s Tacos in Austin) with ad agency Leo Burnett. See other videos in its series here.
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Why a sports betting company will brand the new train line to MetLife Stadium
As part of this effort, a variety of print and digital assets have been developed, as well as the official rebranding of all of the NJ Transit system's signage and advertising to accommodate the new rail line. A clear understanding of the financial agreement was not provided.
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How Squarespace is marketing more directly to the creator economy
With new features and ads, Squarespace is the latest tech company to market more directly to creators
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Member ExclusiveMarketing Briefing: With pressure mounting on Q4, some marketers are planning to roll out holiday sales early
Marketers are rolling out holiday marketing and sales early as economic uncertainty persists and pressure builds for the fourth quarter.
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Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
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Member ExclusiveDigiday+ Research: Who will gain and who will lose when (if?) the third-party cookie goes away?
There is endless speculation about what the world without third-party cookies will look like -- or even if it will ever come to be. Digiday asked publishers, agencies and brands about who they think will gain and who they think will lose following the death of the third-party cookie.
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‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost
Publishers looking for a bit of good news in their search for sustainable ways to scale their data sans third-party cookies may have got some thanks to data clean rooms.
