Digiday’s guide to what’s in and out at SXSW 2019
SXSW is still all about the tacos and tech, but the annual conference for tech, film and music still has some notable new features and appearances.
For one, Austin now has electric scooters, so SXSW’s more than 70,000 attendees can forget about hailing an Uber (or one using local ride-hailing app Ride Austin) and instead hop on a scooter to get across town. HBO, in partnership with Giant Spoon, is back with another experiential event. But instead of transporting attendees to “Westworld” to drink old fashioned, they’re being asked to donate their blood on behalf of “Game of Thrones.” And then there’s a bunch of 2020 presidential candidates here to show off how digitally savvy they can be.
Here’s our take on what’s popular and what’s not at this year’s SXSW.
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‘I’m worried about my job’: Confessions of a stressed out ACD on homeschooling his son and working from home
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‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok
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Member Exclusive‘Like being conned’: Agency employees say that fake job listings are making the already difficult job market even harder
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SponsoredSeeking revenue stability, publishers are assessing buy-side credit risks
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WTF is redirect tracking?
Redirect tracking offers an alternative to the third-party cookie, which is why web browsers are clamping down on it.
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‘Let’s put it out in the world’: Why Code and Theory is creating its own thought leadership publication, Decode
The publication gives the agency a home for opinion and thought leadership pieces from its staffers, many of whom have been writing pieces for industry publications in recent years.
