Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
SXSW is still all about the tacos and tech, but the annual conference for tech, film and music still has some notable new features and appearances.
For one, Austin now has electric scooters, so SXSW’s more than 70,000 attendees can forget about hailing an Uber (or one using local ride-hailing app Ride Austin) and instead hop on a scooter to get across town. HBO, in partnership with Giant Spoon, is back with another experiential event. But instead of transporting attendees to “Westworld” to drink old fashioned, they’re being asked to donate their blood on behalf of “Game of Thrones.” And then there’s a bunch of 2020 presidential candidates here to show off how digitally savvy they can be.
Here’s our take on what’s popular and what’s not at this year’s SXSW.
More in Marketing
Why a top Fortnite Creative studio sees opportunity in Roblox
For Atlas Creative, expanding into Roblox is not solely a play to scale up. The company believes there are concrete benefits that will come with having a hand in multiple metaverse platforms.
From Gemini to GROK, new names for generative AI share the spotlight
Since ChatGPT became a breakout hit, the names of numerous AI companies and products have entered the cultural vernacular.
23andMe bucks the linear TV decline with its return to the ad channel
Even as linear TV ad spend declines, 23andMe is reinvesting in the channel to boost brand awareness.