SXSW is still all about the tacos and tech, but the annual conference for tech, film and music still has some notable new features and appearances.
For one, Austin now has electric scooters, so SXSW’s more than 70,000 attendees can forget about hailing an Uber (or one using local ride-hailing app Ride Austin) and instead hop on a scooter to get across town. HBO, in partnership with Giant Spoon, is back with another experiential event. But instead of transporting attendees to “Westworld” to drink old fashioned, they’re being asked to donate their blood on behalf of “Game of Thrones.” And then there’s a bunch of 2020 presidential candidates here to show off how digitally savvy they can be.
Here’s our take on what’s popular and what’s not at this year’s SXSW.
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Retail brands rush to cover abortion care, but not all of their workers may be covered
What’s not immediately clear from some of these post Roe announcements is how many employees will be covered by these new policies.
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Days Inn seeks unique ways to stand out as people return to traveling
Days Inn is introducing a new, limited-edition amenity: a pillow that compliments guests. It's part of a strategy to find unique ways to stand out and help drive brand awareness.
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‘Clients are being cautious’: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending
Some marketers, agency execs are also reconsidering their blocklists, adding phrases related to the Supreme Court to their lists to stem potential brand safety issues.
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SponsoredWhy the caliber of content is paramount for advertisers
Agata Brodniewska, brand safety manager, Dailymotion Content is king when attracting consumers but is equally essential when courting advertisers. While both stakeholders want many of the same things, they most notably want relevant content they can count on to deliver an accurate and honest message without confusion or misinformation. This is especially important for advertisers […]
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‘We anticipate this percentage will increase’: QuickBooks will allocate more fees to LGBTQ+ influencers
DTC business QuickBooks has found that the more diverse its influencer roster gets, the more effective it is, with content from these influencers more likely to spark a relevant response from viewers.
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Why brands want to make NFTs useful, rather than profitable amid the crypto downturn
Despite the volatility in the crypto markets, consumer brands and e-commerce platforms are trying new ways to evolve NFTs from being novel collectibles to something more useful for both consumers and companies.
