As physical store retail experiences a resurgence, companies like Old Navy and Lowe’s are making the ability to pick up online purchases in-stores a key part of their long term strategies. But according to a survey of 42 retail executives the Digiday Retail Forum, most retailers haven’t deployed a “buy online pickup in store” strategy.

Companies with in-store pick up options are seeing strong consumer adoption, but 71 percent of the retailers polled by Digiday said that they aren’t using an in-store pickup strategy for online orders.

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