Digiday Research report: Agency culture and employment in 2019
While most agencies attempt to cultivate reputations as fun, dynamic and innovative places to work, beneath the surface many are grappling with various cultural and personnel issues including employee burnout, overworked staffers, high turnover, harassment and more.
As agencies are placed under growing pressure by squeezed margins, the in-house movement, increased competition from consultancies and increasingly demanding clients, agency staffers are bearing the brunt. Employees often find themselves subjugated to long hours and swelling demands for constant availability that threaten a healthy work-life balance. Rolex Repliche Meanwhile, the #MeToo movement has helped unmask sexual harassment within advertising and sparked important conversations surrounding toxic workplace cultures.
This report examines three key themes affecting agency culture and employment in 2019; employee happiness and burnout, workplace harassment and discrimination, and what influences employment decisions.
-
Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
The speed and scale of platform layoffs only compound the problem of marketers feeling neglected by the social media giants.
-
Lessons from marketers’ experience with generative AI
Enthralled as marketers clearly are with the possibilities of AI, they’re starting to think they might need a strategy for it.
-
WTF is a data clean room?
Platforms use data clean rooms in order to share aggregated audience data versus user-level data.
-
SponsoredHow advertisers are unlocking the potential of kids-themed content on CTV
Jennifer D’Alessandro, head of ad sales and marketing, HappyKids There’s been a lot of talk in the digital industry about how the proliferation of ad-supported streaming services has unlocked a wide range of new inventory in high-quality, highly targetable environments. But it’s tricky to turn all of that talk into action when advertisers remain wary […]
-
Digiday+ Research deep dive: Agency spending on TikTok plateaus as brands struggle with what to make of the app
Agency clients' spending on TikTok may have hit a plateau, while brand marketers are still searching for the right answer when it comes to how much confidence they should have in the platform.
-
Mastercard charts a path to becoming the metaverse’s default payment processor
Virtual commerce is one of the most promising aspects of the metaverse for brands and creators. But at the moment, the infrastructure for it is relatively underdeveloped.
