Secure your place at the Digiday Publishing Summit in Vail, March 23-25
The rise of in-house marketing, spending on platforms, changing consumer demands and the increased role of politics in purchasing decisions have left marketers at a series of crossroads.
Digiday surveyed 237 client-side marketers to uncover the latest trends shaping their world, and what they’re focused on in 2019. Download the research pack here. The full results of the survey are available for Digiday+ subscribers below.
More in Marketing
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
WPP declared itself transformed. CMOs will decide if that’s true.
Why a Gen Alpha–focused skin-care brand is giving equity to teen creators
Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post.
Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.