At Digiday we don’t just cover the future of digital media, but we try to live it as well.
We’re proud to debut the Digiday Podcast, a weekly talk show where Digiday reporters and special guests discuss the big issues in modern media and marketing.
Episode 1: Fleeky Friday
[soundcloud url=”https://api.soundcloud.com/tracks/186574238″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]
This week, I am joined by Digiday brands editor Shareen Pathak and Digiday platforms editor John McDermott to discuss Snapchat’s sky-high ad rates, YouTube’s Super Bowl Plans and why The New York Times doesn’t think BuzzFeed is the competition. In our “deep dive” segment, 360i strategy vp Shankar Gupta discusses what’s behind the rise of brands using “bae” and “on fleek” in social media marketing, and the tricky balance for marketers wanting to speak to young people on their terms while not coming off as pandering.
Please get in touch with feedback and topics you’d like covered in future episodes. In the future, we will publish new episodes on Friday mornings. Soon, the podcast will be published on iTunes, where you can subscribe to a feed.
Sponsored by: Bionic Advertising Systems
Intro music: Benny Reiner
-
‘Nobody has more touch points for creators’: A Q&A with Scotty Tidwell, Enthusiast Gaming’s new svp of talent
Tidwell comes to the role equipped with over a decade of experience in generating engagement around endemic gaming brands.
-
Why a plant-based food company started the first TikTok scavenger hunt featuring Gronk just in time for the Super Bowl
Part of a broader social- and search-driven campaign conceived by 72andSunny and Horizon Media's Blue Hour content unit, LikeMeat launched the first-ever scavenger hunt promotion and contest on TikTok.
-
‘Difficult to feel connected’: Why some employees are using sensory deprivation tanks, rage rooms and cow hugging therapy to destress
In the midst of on-going pandemic, it’s no surprise then that people are seeking out unique ways – on their own or offered by their employer – to destress.
-
SponsoredHow online commerce platforms can deliver safer shopping experiences
Marni Levine, vice president, commerce operations, Meta In the wake of the pandemic, commerce underwent a rapid shift online, exponentially accelerating and forcing businesses of all sizes to adapt. Now moving into 2022, these trends will only continue as people have grown accustomed to shopping online more for all their needs. According to a PwC […]
-
In the metaverse, brands’ FOMO is competing with consumers’ burnout
As both brands and consumers become more familiar with the metaverse concept — and more comfortable traversing virtual spaces — the competing FOMO and burnout surrounding the concept will likely reach some sort of equilibrium.
-
Understanding Google’s FLoC replacement Topics, and its unanswered questions
While privacy advocates are saying this doesn't go far enough, advertisers may think this won't be targeted enough.
