At Digiday we don’t just cover the future of digital media, but we try to live it as well.
We’re proud to debut the Digiday Podcast, a weekly talk show where Digiday reporters and special guests discuss the big issues in modern media and marketing.
Episode 1: Fleeky Friday
[soundcloud url=”https://api.soundcloud.com/tracks/186574238″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]
This week, I am joined by Digiday brands editor Shareen Pathak and Digiday platforms editor John McDermott to discuss Snapchat’s sky-high ad rates, YouTube’s Super Bowl Plans and why The New York Times doesn’t think BuzzFeed is the competition. In our “deep dive” segment, 360i strategy vp Shankar Gupta discusses what’s behind the rise of brands using “bae” and “on fleek” in social media marketing, and the tricky balance for marketers wanting to speak to young people on their terms while not coming off as pandering.
Please get in touch with feedback and topics you’d like covered in future episodes. In the future, we will publish new episodes on Friday mornings. Soon, the podcast will be published on iTunes, where you can subscribe to a feed.
Sponsored by: Bionic Advertising Systems
Intro music: Benny Reiner
More in Marketing
Meta’s Threads ads arrive fast, but advertisers move at their own pace
Threads ads are here, and so is the predictable wave of testing.
Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.
Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.