The Digiday list: What’s in and what’s out for 2015

Grab an ice bucket and load up the podcast machine — it’s the end of the year and we’re in a list-makin’ mood.

But first, a moment to pause and reflect. This is a piece of “content” generated by a “newsroom,” after all. Digiday is a publisher but it is also a brand. You, too, are a brand. If everything is a brand, then everything is also a native ad for itself. So let’s set aside the semantic arguments for now. We still have each other; we’re not all bots yet. This content was not programmatically delivered.

So. Are you a brogrammer or a girl who codes? Will this resonate more with millennials or Gen Y? Are you in or are you out? We’ll let you know below. Consider this an Uber for year-end lists. A tweet-storm in listicle form. Here’s what’s waxing and what’s waning as a pixellated sun sets on 2014’s digital landscape. Just don’t call it a hate read:

in-out_v2

List image created by Matthew Fraher

https://digiday.com/?p=98246

More in Marketing

Meta advertisers are adrift in adversity as bug-filled problems persist

Marketers say they can’t recall a worse time to run ads on the platform.

Ad industry prepares for ‘tipping point’ this year in sustainability

Advertisers are shifting carbon measurement from ad campaigns to ad supply chains.

Amid digital marketing changes, Ibotta turns to brand-building efforts

It’s only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention.