Lock in a year of Digiday+ for 35% less. Ends June 5.
Grab an ice bucket and load up the podcast machine — it’s the end of the year and we’re in a list-makin’ mood.
But first, a moment to pause and reflect. This is a piece of “content” generated by a “newsroom,” after all. Digiday is a publisher but it is also a brand. You, too, are a brand. If everything is a brand, then everything is also a native ad for itself. So let’s set aside the semantic arguments for now. We still have each other; we’re not all bots yet. This content was not programmatically delivered.
So. Are you a brogrammer or a girl who codes? Will this resonate more with millennials or Gen Y? Are you in or are you out? We’ll let you know below. Consider this an Uber for year-end lists. A tweet-storm in listicle form. Here’s what’s waxing and what’s waning as a pixellated sun sets on 2014’s digital landscape. Just don’t call it a hate read:
List image created by Matthew Fraher
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.