
Digiday is launching a new content-marketing arm, Digiday Content Studio, which will provide content services to technology companies, agencies and brands in the digital media industry. To lead the effort, we’re happy that former Adweek reporter Deanna Zammit is joining Digiday.
Digiday Content Studio grew out of what we were hearing from sponsors: that they wanted to produce content of their own. The trend of brands as publishers has begun to establish itself. Forward-thinking publications like Buzzfeed and Gawker already provide high-quality content services for advertisers. Through the Content Studio, we hope to apply our expertise in creating quality content to help companies with their marketing efforts. It will also allow us to help our own sponsors create content for Digiday events and publications that resonates with our audience. Digiday Content Studio will operate separately from Digiday’s editorial operations, using different staff to produce content for marketers.
Deanna worked at Adweek from 2003 to 2006. After leaving Adweek, she worked in content marketing roles for a variety of companies, including JWT and EuroRSCG. Having worked with Deanna at Adweek, I know she has the right sensibilities and skills to lead this new unit.
We’re still working through the details of the Digiday Content Studio. We’ll launch a new site for it soon at www.digidaycontentstudio.com. If you’re interested in learning more about it, please contact Deanna at her first name plus digiday.com.
More in Marketing

Cannes Briefing: The Croisette class of the outpaced
While people are here to celebrate the work, they’re also here to figure out what’s actually working.

Ad Tech Briefing: The CMA tosses Google’s Privacy Sandbox a lifeline, as many declare it DOA
Google’s cookie U-turn eases U.K. Government scrutiny as U.S. antitrust remedy rulings near.

Digiday Podcast at Cannes: Ad networks take center stage at Cannes — are buyers buying in?
Retail media and ad networks are pulling out all the stops at Cannes, but is it enough to woo media buyers?