Digiday Launches Content Marketing Unit

Digiday is launching a new content-marketing arm, Digiday Content Studio, which will provide content services to technology companies, agencies and brands in the digital media industry. To lead the effort, we’re happy that former Adweek reporter Deanna Zammit is joining Digiday.

Digiday Content Studio grew out of what we were hearing from sponsors: that they wanted to produce content of their own. The trend of brands as publishers has begun to establish itself. Forward-thinking publications like Buzzfeed and Gawker already provide high-quality content services for advertisers. Through the Content Studio, we hope to apply our expertise in creating quality content to help companies with their marketing efforts. It will also allow us to help our own sponsors create content for Digiday events and publications that resonates with our audience. Digiday Content Studio will operate separately from Digiday’s editorial operations, using different staff to produce content for marketers.