Digiday Launches Content Marketing Unit

Digiday is launching a new content-marketing arm, Digiday Content Studio, which will provide content services to technology companies, agencies and brands in the digital media industry. To lead the effort, we’re happy that former Adweek reporter Deanna Zammit is joining Digiday.

Digiday Content Studio grew out of what we were hearing from sponsors: that they wanted to produce content of their own. The trend of brands as publishers has begun to establish itself. Forward-thinking publications like Buzzfeed and Gawker already provide high-quality content services for advertisers. Through the Content Studio, we hope to apply our expertise in creating quality content to help companies with their marketing efforts. It will also allow us to help our own sponsors create content for Digiday events and publications that resonates with our audience. Digiday Content Studio will operate separately from Digiday’s editorial operations, using different staff to produce content for marketers.

Deanna worked at Adweek from 2003 to 2006. After leaving Adweek, she worked in content marketing roles for a variety of companies, including JWT and EuroRSCG. Having worked with Deanna at Adweek, I know she has the right sensibilities and skills to lead this new unit.

We’re still working through the details of the Digiday Content Studio. We’ll launch a new site for it soon at www.digidaycontentstudio.com. If you’re interested in learning more about it, please contact Deanna at her first name plus digiday.com.


More in Marketing

Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships

Overall there’s more due diligence from marketers when it comes to influencer marketing efforts now, according to marketers and agency execs, who say that there’s been more rigor over the last year, and especially over the last six months.

How the NFL’s LA Rams advertises to in-stadium fans with Snapchat’s AR technology

The collaboration between the Los Angeles Rams and Snapchat goes back to 2020 as the Rams made became the first NFL team to conceive a Snapchat AR experience, affording fans the opportunity to virtually wear the team’s recently unveiled uniform.

Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment

When it comes to agencies, both of Meta’s older sibling social media platforms may be past their primes.