Digiday is launching a new content-marketing arm, Digiday Content Studio, which will provide content services to technology companies, agencies and brands in the digital media industry. To lead the effort, we’re happy that former Adweek reporter Deanna Zammit is joining Digiday.
Digiday Content Studio grew out of what we were hearing from sponsors: that they wanted to produce content of their own. The trend of brands as publishers has begun to establish itself. Forward-thinking publications like Buzzfeed and Gawker already provide high-quality content services for advertisers. Through the Content Studio, we hope to apply our expertise in creating quality content to help companies with their marketing efforts. It will also allow us to help our own sponsors create content for Digiday events and publications that resonates with our audience. Digiday Content Studio will operate separately from Digiday’s editorial operations, using different staff to produce content for marketers.
Deanna worked at Adweek from 2003 to 2006. After leaving Adweek, she worked in content marketing roles for a variety of companies, including JWT and EuroRSCG. Having worked with Deanna at Adweek, I know she has the right sensibilities and skills to lead this new unit.
We’re still working through the details of the Digiday Content Studio. We’ll launch a new site for it soon at www.digidaycontentstudio.com. If you’re interested in learning more about it, please contact Deanna at her first name plus digiday.com.
More in Marketing
CMO Strategies: A guide to display ads — benefits, obstacles and trends
The third installment of Digiday’s 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.
‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
Some even ponder the benefits of regulating web browsers, just like a public utility.
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.