Digiday+ Deep Dive podcast: Amazon bypasses agencies en route to brands
The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom.
This week, Digiday managing director of editorial products Shareen Pathak joins editor-in-chief Brian Morrissey to discuss how Amazon is working with brands directly, cutting out agencies.
Push play below to get started:
More in Marketing
Digiday+ Research: Retailers take a more complex approach to loyalty
Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.
The Trade Desk is changing how advertisers buy — and what they can see
The Trade Desk’s new buying modes bundle costs and automate decisions. Here’s what that means for advertisers.
AI talk at retail events shifts to proving real results, defining a true strategy
AI is moving further and further away from the experimentation phase. That was clear at this year’s Shoptalk Spring.