Join us on July 30 in NYC for a breakfast & panel
If as a client you decide it’s a good idea to not pay your agency, you might want to ensure they don’t have control of your domain or hosting account first.
Gym chain Fitness SF learned that lesson the hard way today when its site was hijacked by Frank Jonen, the small European firm it hired to build it. In place of the regular site content a message from the agency currently reads, “Dear Fitness SF customer, Fitness SF preferred to ignore our invoices instead of paying them. As a result this website is no longer operational.”
It adds, “Normally there is no question of paying one’s dues. It is simply a matter of morals. Having morals and acting upon them or not having any and just betraying the people that got you started. Sadly we’ve come to know what Fitness SF stands for, or you wouldn’t be reading this,” and then goes on to encourage customers of the fitness chain to leave negative comments on the Facebook pages of its various locations in the Bay area.
“Shame on you crooks,” wrote one Facebook user. “Pay your bills and treat others right,” added another.
Jonen goes on to call his fellow freelancers and designers to arms, and encourages them to take a stand against clients that take advantage of the small businesses they trade with. He’s relishing the opportunity, it seems, to do what so many in his position would love to: publicly name and shame slow-paying clients.
Hell hath no fury like a designer scorned, it seems. The moral of the story: pay your agencies and freelancers what they’re owed. Or at the very least ensure they don’t have access to your assets.
UPDATE: When asked by Digiday by phone for comment on the matter, a Fitness SF representative named Don simply hung up.
San Francisco Egoist, apparently, was the first to post on the brouhaha.
Image via Shutterstock
More in Marketing
Walmart reveals soccer fans’ World Cup shopping habits
New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.
Brands won this season of ‘Love Island USA’
Brands are eager to find their way into shows like Love Island USA and events that have become appointment viewing.