Developer Takes Revenge on Deadbeat Client

If as a client you decide it’s a good idea to not pay your agency, you might want to ensure they don’t have control of your domain or hosting account first.

Gym chain Fitness SF learned that lesson the hard way today when its site was hijacked by Frank Jonen, the small European firm it hired to build it. In place of the regular site content a message from the agency currently reads, “Dear Fitness SF customer, Fitness SF preferred to ignore our invoices instead of paying them. As a result this website is no longer operational.”

It adds, “Normally there is no question of paying one’s dues. It is simply a matter of morals. Having morals and acting upon them or not having any and just betraying the people that got you started. Sadly we’ve come to know what Fitness SF stands for, or you wouldn’t be reading this,” and then goes on to encourage customers of the fitness chain to leave negative comments on the Facebook pages of its various locations in the Bay area.

“Shame on you crooks,” wrote one Facebook user. “Pay your bills and treat others right,” added another.

Jonen goes on to call his fellow freelancers and designers to arms, and encourages them to take a stand against clients that take advantage of the small businesses they trade with. He’s relishing the opportunity, it seems, to do what so many in his position would love to: publicly name and shame slow-paying clients.

Hell hath no fury like a designer scorned, it seems. The moral of the story: pay your agencies and freelancers what they’re owed. Or at the very least ensure they don’t have access to your assets.

UPDATE: When asked by Digiday by phone for comment on the matter, a Fitness SF representative named Don simply hung up.

San Francisco Egoist, apparently, was the first to post on the brouhaha.

Image via Shutterstock

More in Marketing

As feeds become entertainment hubs, marketers rethink social’s role

As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.

How Olly is updating its product detail pages for the AI era

As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.

In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second

Read on to learn more about the factors driving that shift, in graphic detail.