‘Desktop is on the decline’: 70 percent of online retailer Boohoo’s traffic is now mobile
Boohoo, an online retailer for fast, affordable, fashion, has shifted to become mobile-first.
Boohoo’s business is dependent on customers frequently checking in for new product launches. Five hundred new products debut on the site each week, with about 100 pieces available for each. The Boohoo team then responds to what’s selling well by adding more inventory to popular products, and phasing out what doesn’t perform. Its merchandising strategy is reactive: Boohoo relies on Instagram and runway trends in order to take cues for its affordable styles. Lead time from product design to launch is about four to six weeks, according to Carol Kane, CEO of Boohoo.com.
To read the rest of this story, please visit Glossy.
More in Marketing
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.