Dear Delta, there are no giraffes in Ghana. Love, Everyone.
For a company that specializes in travel, you would think Delta wouldn’t need a geography lesson. You’d be wrong.
Delta became the latest airline of late to commit an embarrassing social media snafu when it tweeted in celebration of the U.S. World Cup match victory over Ghana yesterday.
The tweet included a congratulatory message attached to a photo showing the final score of the game, 2-1, superimposed over the Statue of Liberty (representing the U.S.) and a giraffe (to represent Ghana).
The problem? There are no giraffes in Ghana.
The giraffe gaffe, which has since been deleted, drew swift and furious rancor from the Twitter peanut gallery.
You can book flights to Accra, the capital of Ghana, on @delta’s website. Do not take those flights. They will end up in the Serengeti.
— Rodger Sherman (@rodger_sherman) June 17, 2014
“Hey, Steve, did you do that giraffe, tweet?” “Yes, ma’am.” “Well pack your stuff. You’re Ghana.” “HAHAHAHA!” “No really, you’re fired.” — Hayes Brown (@HayesBrown) June 17, 2014
@Delta @clint_dempsey @SoundersFC Congratulations on being both smug, patronising and ignorant at the same time. A giraffe on the plains?!
— Ekow Acquah (@Ekow_Acquah) June 17, 2014
RIP to @Delta‘s social media manager.
— Gene Demby (@GeeDee215) June 17, 2014
There may, however, be one bit of silver lining:
Everyone has become a giraffe expert
— Sarah N. Emerson (@SarahNEmerson) June 17, 2014
Make that two silver linings: While the tweet was clearly born of ignorance, at least it was devoid of any pornographic images –never a good corporate look, even in the friendly skies.
More in Marketing
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games.
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.
X’s latest brand safety snafu keeps advertisers at bay
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.