From splitting over peas and guacamole to actually loving Beats 1, what a week it was.
In an attempt to help you keep track of what happened, Digiday’s new feature will provide the definitive ranking of what’s in and what’s out at the end of every week so you don’t embarrass yourself at the White Girl Rose happy hour.
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“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.
The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.