Lock in a year of Digiday+ for 35% less. Ends May 29.
From splitting over peas and guacamole to actually loving Beats 1, what a week it was.
In an attempt to help you keep track of what happened, Digiday’s new feature will provide the definitive ranking of what’s in and what’s out at the end of every week so you don’t embarrass yourself at the White Girl Rose happy hour.
Without further ado, here’s what’s fresh and what’s a flop for the week of June 29:
More in Marketing
Pitch deck: X leans on AI and performance in a bid to win ad dollars
For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.