Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
We’ve escaped another week unscathed, despite the threat of world domination from those pesky Minions.
This week, the Internet’s collective outrage shifted from Reddit to Snapchat — and Comic-Con replaced Cannes in crowding our Twitter feeds. Oprah Magazine caught heat for suggesting only women with flat stomachs should don a crop top, sparking this week’s hashtag campaign, while The Guardian got into the publishing business — sort of. Here’s what’s in and what’s out for the week of July 6:
More in Marketing
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Behind the rise of the chief productivity officer and what it means for companies and employees
The CPO is envisioned as the leader who orchestrates people and technology together to drive business outcomes.