Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
We’ve escaped another week unscathed, despite the threat of world domination from those pesky Minions.
This week, the Internet’s collective outrage shifted from Reddit to Snapchat — and Comic-Con replaced Cannes in crowding our Twitter feeds. Oprah Magazine caught heat for suggesting only women with flat stomachs should don a crop top, sparking this week’s hashtag campaign, while The Guardian got into the publishing business — sort of. Here’s what’s in and what’s out for the week of July 6:
More in Marketing
Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established
The days of ‘fake it ’til you make it’ are coming to an end.
Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout
Under the updated approach, Shopify merchants’ products will still appear inside ChatGPT conversations, but buyers will typically complete purchases on the merchant’s own online storefront.
Lay’s uses WhatsApp to create a group chat for World Cup fans
Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.