The definitive Digiday guide to what was in and what was out this week

We’ve escaped another week unscathed, despite the threat of world domination from those pesky Minions.

This week, the Internet’s collective outrage shifted from Reddit to Snapchat — and Comic-Con replaced Cannes in crowding our Twitter feeds. Oprah Magazine caught heat for suggesting only women with flat stomachs should don a crop top, sparking this week’s hashtag campaign, while The Guardian got into the publishing business — sort of. Here’s what’s in and what’s out for the week of July 6:

7.10-inout

 

More in Marketing

Marketing’s upper middle embraces AI creative production

Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.

‘It scared the hell out of me’: What brands have learned from creator partnerships

At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.

transparency

Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers

As creator marketing budgets grow, so do questions about what agencies are taking.