We’ve escaped another week unscathed, despite the threat of world domination from those pesky Minions.
This week, the Internet’s collective outrage shifted from Reddit to Snapchat — and Comic-Con replaced Cannes in crowding our Twitter feeds. Oprah Magazine caught heat for suggesting only women with flat stomachs should don a crop top, sparking this week’s hashtag campaign, while The Guardian got into the publishing business — sort of. Here’s what’s in and what’s out for the week of July 6:
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