It’s fairly common to get emails lined with emoji characters these days. Text messages and social media feeds are increasingly full of them.

Since emojis are the new lingua franca, we asked some ad creatives, strategists and account managers to describe a day in their lives using emojis.

Here are our favorites:

Matt Johnson, director of strategy and invention, GoKart Labs

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“Every day is different — but they all start the same,” said Johnson. He starts his day by feeding his two dogs, and then catches up on email and bikes to work with a coffee. He caps off the day by spending time outside, finding peace in the outdoors. The day ends with a glass of red wine and watching the sunset.

David Berkowitz, CMO, MRY

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Berkowitz starts the day feeding his daughter her bottle. He plays with her until it’s time to leave. He walks to work, listening to a book on Audible. At work, his neighbor shares his dating and travel exploits with him. He might juggle a crisis, and then it’s time for lunch via Uber Eats. “The afternoon has vendors (often sheep) giving me their song and dance,” he said. He does press interviews and then meets someone for a beer or two. Then it’s home to the family.

Azher Ahmed, svp and director of digital operations, DDB Chicago

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Ahmed’s entire day is pretty simple: When he’s not working, he’s consumed with his iPhone addiction.

Courtney Scott, director of strategic planning, Huge

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Like a lot of people, Scott starts her day slowly, until she has a cup of coffee. Then she’s off to “run the world.” Dinner is courtesy of Seamless, accompanied by a martini.

Lisa Buckley, interactive producer, Publicis Seattle

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Buckley drives to work in her blue Subaru and runs straight for the coffee. Her day is one of meeting after meeting. The screaming face emoji is her reaction to clients having more revisions. She ends her day knowing that “tomorrow, there more fires to put out.”

Rajat Gupta, senior art director, Omelet 

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Gupta’s story goes backwards. “I am running toward my elephant that will take me to work; that’s what everyone thinks,” he joked, referring to his Indian heritage. In reality, his routine is as ordinary as anyone else’s. His alarm goes off, and he checks Twitter for news, drives to Omelet, grabs some coffee and gets back to work. Namaste! The end.

Alyssa D’Arienzo Toro, senior partner and chief creative officer, Connelly Partners

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Toro is a morning person — hence the happy face. She gets up early, drinks green tea and goes running when the sun is up. She then juggles work and family all day, running to meetings and school and finally home. “There seems to be a lot of glamour in working in the creative industry, but there’s also a lot of running around and of course a lot of juggling,” she said.

Meghan McCormick, social strategy director, Deutsch New York

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McCormick starts the day scrolling through Facebook and Instagram before hitting the shower. Her day is full of meetings, snacks and more meetings. The evening brings drinks or a show. She cabs it home, grabbing a late-night slice of pizza on the way.


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