It’s hard to keep up, but there’s a new teenager the Internet is obsessing over.
His name is Daniel Lara, a high school student from California, who’s the center of the latest viral video called “Damn Daniel.”
Admittedly, it’s easier to watch than explain, but turn the volume down.
Here it is:
Damn Daniel pic.twitter.com/Va10hmpePO
— josh (@josholzz) February 16, 2016
The clip, which are several Snapchat videos stitched together, was tweeted by his friend Joshua Holz, who playfully harasses his friend with the phrase as a way to troll his friends’ outfit and white Vans. “Damn, Daniel,” Josh screams. “Back at it again with the white Vans!”
Since being uploaded on Feb. 15, the original tweet has racked up 263,000 retweets and 330,000 likes.
Not surprisingly, now brands are glomming on to Daniel and his Vans because the Internet won’t let us have nice things. Axe, Zappos, Clorox and even a British football team have all deployed the phrase:
#FindYourMagic. Every. #DamnDaniel. Day. pic.twitter.com/VqMaPJ43ZK — AXE (@AXE) February 19, 2016
Whatever happens to those white shoes @Daniel_laraa, just know that we’ve got your back. #DamnDaniel #BackAtItAgain pic.twitter.com/0pIiH2EHln
— Clorox (@Clorox) February 18, 2016
“Back at it again with the white vans!” #DamnDaniel If any Daniel’s need new a new pair -> https://t.co/3x8ndxF7mO pic.twitter.com/OWcBaTHmpJ — Zappos (@zappos) February 21, 2016
So we’ve seen #DamnDaniel doing the rounds…https://t.co/i5d1PVSxYZ
— Liverpool FC (@LFC) February 22, 2016
Vans also took notice and posted an inexplicable poll that’s garnered 145,000 votes:
DAAAAAMN DANIEL @josholzz @daniel_laraa
— Vans (@VANS_66) February 18, 2016
The company hasn’t yet returned a request for comment.
-
TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn’t happened.
-
Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models
Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.
-
Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
Windermere is working with Seattle-based agency PB& as well as the home-focused publication Domino to partner with influencers like design influencer Max Humphrey.
-
SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
-
Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)
Digiday+ Research surveyed over 100 agency professionals, and found that agency clients' approach to the channels categorized as "other social platforms" has been somewhat erratic over the last year.
-
Why DOOH is a big draw for startups and direct response marketers
As digital ad channels, like social and paid search, become saturated and data privacy gets more restricted, startups and small businesses turn to DOOH to boost brand awareness.
