Content marketing is often bad because it’s trying to strike the balance between making good content and imparting a brand message. But sometimes, the two meet.
Tutoring company The Tutor Crowd should take a bow. It took to the streets for its funny marketing stunt, which involved correcting graffiti from all over London and creating a Tumblr to showcase each correction. Talk about the grammar police.
This is perfectly on brand — and great content. Check out the Tumblr for yourself.
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“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
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The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.