Content Marketing Done Right by Tutoring Co.

Content marketing is often bad because it’s trying to strike the balance between making good content and imparting a brand message. But sometimes, the two meet.

Tutoring company The Tutor Crowd should take a bow. It took to the streets for its funny marketing stunt, which involved correcting graffiti from all over London and creating a Tumblr to showcase each correction. Talk about the grammar police.

This is perfectly on brand — and great content. Check out the Tumblr for yourself.

http://thetutorcrowd.tumblr.com/

More in Marketing

ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules

OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.

TikTok now has a seat next to Amazon and Walmart in RFPs

TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it.

Walmart executives see the promise of AI, but also the costs

Walmart is cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag.