7 spots left to attend:

Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit

SECURE YOUR SEAT

Content Marketing Done Right by Tutoring Co.

Content marketing is often bad because it’s trying to strike the balance between making good content and imparting a brand message. But sometimes, the two meet.

Tutoring company The Tutor Crowd should take a bow. It took to the streets for its funny marketing stunt, which involved correcting graffiti from all over London and creating a Tumblr to showcase each correction. Talk about the grammar police.

This is perfectly on brand — and great content. Check out the Tumblr for yourself.

http://thetutorcrowd.tumblr.com/

More in Marketing

Ruggable’s new ad spend strategy shifts focus to ShopMy creators

Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.

Brands turn to content series and Jimi Hendrix to improve AI search performance

Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.