Content marketing is often bad because it’s trying to strike the balance between making good content and imparting a brand message. But sometimes, the two meet.
Tutoring company The Tutor Crowd should take a bow. It took to the streets for its funny marketing stunt, which involved correcting graffiti from all over London and creating a Tumblr to showcase each correction. Talk about the grammar police.
This is perfectly on brand — and great content. Check out the Tumblr for yourself.
More in Marketing
Lowe’s wants to do more with AI shopping in 2026
Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers.
‘This isn’t the old pre-roll world’: YouTube has been talking TV — now it’s selling that way
YouTube is ramping up efforts to get TV’s largest advertisers to move more of their budget into its platform.
As every screen becomes shoppable, attribution problems resurface
As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs.