Content Marketing Done Right by Tutoring Co.

By Digiday • March 26, 2013 •

Content marketing is often bad because it’s trying to strike the balance between making good content and imparting a brand message. But sometimes, the two meet.

Tutoring company The Tutor Crowd should take a bow. It took to the streets for its funny marketing stunt, which involved correcting graffiti from all over London and creating a Tumblr to showcase each correction. Talk about the grammar police.

This is perfectly on brand — and great content. Check out the Tumblr for yourself.