Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Brands: They’re just like us. They don’t always know exactly what they’re doing. They make mistakes. And, also just like us, they learn from their gaffes.
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop to share their biggest mistakes. From fast food chain Sonic to the global financial institution JPMorgan Chase, they opened up about what they’ve done wrong: Hasbro’s Tina Walsh likened a failed call for user-generated content to “throwing a party and no one comes.” Sonic’s Sarah Beddoe cautioned against jumping on the latest social platform just because it feels like everyone else is there. Watch the video below to see marketers sharing the times they came up short:
More in Marketing
Walmart adds AI-generated audio summaries to select product pages
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.