Brands: They’re just like us. They don’t always know exactly what they’re doing. They make mistakes. And, also just like us, they learn from their gaffes.
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop to share their biggest mistakes. From fast food chain Sonic to the global financial institution JPMorgan Chase, they opened up about what they’ve done wrong: Hasbro’s Tina Walsh likened a failed call for user-generated content to “throwing a party and no one comes.” Sonic’s Sarah Beddoe cautioned against jumping on the latest social platform just because it feels like everyone else is there. Watch the video below to see marketers sharing the times they came up short:
More in Marketing
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
OpenAI’s ChatGPT ads have a measurement catch-22
In Graphic Detail: Where brands stand when AI agents do the shopping
Getting picked by the agents is the new commerce fight
How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.