Brands: They’re just like us. They don’t always know exactly what they’re doing. They make mistakes. And, also just like us, they learn from their gaffes.
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop to share their biggest mistakes. From fast food chain Sonic to the global financial institution JPMorgan Chase, they opened up about what they’ve done wrong: Hasbro’s Tina Walsh likened a failed call for user-generated content to “throwing a party and no one comes.” Sonic’s Sarah Beddoe cautioned against jumping on the latest social platform just because it feels like everyone else is there. Watch the video below to see marketers sharing the times they came up short:
More in Marketing
OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp
The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data.
LinkedIn wants to own B2B creator discovery with new creator marketplace
LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosystem.
Inside the messy middle of January Digital agency’s AI adoption
Brands and their agency partners have started using agents to plan, execute, and optimize ad purchases.