Consensus frenzy highlights crypto’s growth and diversity

Consensus, the blockchain industry’s conference of the year, hadn’t even begun its general session when registration lines started snaking through the length of the New York Hilton Midtown’s ground floor lobby, multiple times.

It was illustrative of the crypto industry today: an oversold event that would devote the next three days to discussion and debate on distributed and decentralized systems — funny, if it wasn’t so frenzied.

A conference that began as a small 400-person event in 2015, when CoinDesk was still billing itself as an outlet for bitcoin (not blockchain) news, Consensus has turned into the place for crypto enthusiasts, crypto curious and the crypto hangers on. Top-billed speakers include James Bullard, president and CEO of the Federal Reserve Bank of St. Louis, Square CEO Jack Dorsey and Amber Baldet for three days of discussion about everything from the bitcoin mining boom to content monetization and neutrality to decentralized car networks. CoinDesk planned this year’s event for an audience of about 4,000. There are about 8,500 in attendance, which translates to about $17 million in ticket sales.

If crypto is the future of finance, it just looks like old finance.

Read the full story on tearsheet.co

https://digiday.com/?p=287969

More in Marketing

Hyve Group buys the Possible conference, and will add a meeting element to it in the future

Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.

Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.

Where Kamala Harris and Donald Trump stand on big tech issues

The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.