Consensus frenzy highlights crypto’s growth and diversity
Consensus, the blockchain industry’s conference of the year, hadn’t even begun its general session when registration lines started snaking through the length of the New York Hilton Midtown’s ground floor lobby, multiple times.
It was illustrative of the crypto industry today: an oversold event that would devote the next three days to discussion and debate on distributed and decentralized systems — funny, if it wasn’t so frenzied.
A conference that began as a small 400-person event in 2015, when CoinDesk was still billing itself as an outlet for bitcoin (not blockchain) news, Consensus has turned into the place for crypto enthusiasts, crypto curious and the crypto hangers on. Top-billed speakers include James Bullard, president and CEO of the Federal Reserve Bank of St. Louis, Square CEO Jack Dorsey and Amber Baldet for three days of discussion about everything from the bitcoin mining boom to content monetization and neutrality to decentralized car networks. CoinDesk planned this year’s event for an audience of about 4,000. There are about 8,500 in attendance, which translates to about $17 million in ticket sales.
If crypto is the future of finance, it just looks like old finance.
-
Confessions of a Super Smash Bros. tournament organizer on Nintendo’s lack of support for competitive gaming
Unlike other publishers such as Activision Blizzard and Riot Games, which have pumped millions of dollars into organizing and marketing esports leagues for their titles, Nintendo has never offered serious prize money for competitive Smash events.
-
How the new Web3 loyalty program at Starbucks will be a litmus test for the future of branded NFTs
Starting with a small group of members and employees, Starbucks will invite participants into “journeys” that allow them to collect NFTs and points that unlock new benefits and experiences.
-
As influencer marketing grows up, brands, agencies experiment with new content tools like bots
Influencer marketing is maturing as a business for many media firms, as they find ways to leverage creator content and gain new audiences.
-
SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
-
No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
As shoppers continue to shift to e-commerce, legacy retailer J.C. Penney is making its strategy digital-first to keep up.
-
Acxiom’s CEO on why everything’s an ad network now, and what that means
Chad Engelgau talks about how Acxiom will harness retail media networks and the metaverse -- as well as the need for marketers to connect internal data to be more effective.
