Consensus, the blockchain industry’s conference of the year, hadn’t even begun its general session when registration lines started snaking through the length of the New York Hilton Midtown’s ground floor lobby, multiple times.
It was illustrative of the crypto industry today: an oversold event that would devote the next three days to discussion and debate on distributed and decentralized systems — funny, if it wasn’t so frenzied.
A conference that began as a small 400-person event in 2015, when CoinDesk was still billing itself as an outlet for bitcoin (not blockchain) news, Consensus has turned into the place for crypto enthusiasts, crypto curious and the crypto hangers on. Top-billed speakers include James Bullard, president and CEO of the Federal Reserve Bank of St. Louis, Square CEO Jack Dorsey and Amber Baldet for three days of discussion about everything from the bitcoin mining boom to content monetization and neutrality to decentralized car networks. CoinDesk planned this year’s event for an audience of about 4,000. There are about 8,500 in attendance, which translates to about $17 million in ticket sales.
If crypto is the future of finance, it just looks like old finance.
More in Marketing
Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness
The long search for order in advertising’s AI future.
Walmart deepens relationship with OnePay, a one-stop finance app it helped create
Walmart-backed fintech firm OnePay this year has added features that further expand its relationship with Walmart and its customers.
How creators are becoming their own networks with Night agency’s David Huntzinger
David Huntzinger of Night says the creator economy is reaching an inflection point, as YouTube experiments with dynamic ads and brands like Blue Apron take influencer marketing in-house.