Crowdsourcing has become all the rage over the past few years. Coke has already dabbled in crowdsourcing—remember its crowdsourced Super Bowl ad? The brand is once again giving its fans a say as part of its “Perfect Harmony” program.
Coke, in partnership with Fox’s “American Idol,” has gotten pop star Carly Rae Jepsen, of “Call Me Maybe”-fame, to write a song for “Perfect Harmony.” The catch is that fans can vote on their favorite lyrics and instruments.
The song is tentatively called “Take a Picture.” Each week fans can vote on which lyrics they want to see end up in different stanzas of the song. The voting works through a Facebook integration. Once users have cast a vote they are given access to special content like clips of the song and videos of Jepsen. By casting votes, fans also get entered for the chance to win a trip to the “American Idol” season finale performance or other Coca-Cola and “American Idol” prizes.
More in Marketing
After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026
TikTok’s ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.
‘There’s no room for purists’: Generative AI is altering the agency junior talent search
AI is altering agency business models. It’s altering the skills they’re hiring for and where they’re hiring them from, too.
For platforms, here’s what’s not going to happen in 2026
Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.